Our Story


Zynity Leadership™ Framework began from the thinking... new concepts and online tools are needed to help management teams ‘work together better’ and... Leaders and Managers need to establish a ‘system’ in which this can be accomplished simply, easily, and effectively.
The concepts and needs behind the tools have been around forever. However, the structure and processes with these new tools are different enough to be designated by some as unique and others as an “evolutionary breakthrough” and others as a “true paradigm shift that will stimulate further development to allow management teams to benefit even more from the new technologies.” The Zynity™ Online Tools are developed especially for use with the latest communicating technologies for connecting and collaborating within organizations.
They fill a void in that there is nothing specific for management teams that use laptops, the new Smartphones and tablets in this new and different manner. Online SaaS tools exist to support such areas as the sales and CRM teams as well as the accounting teams, but not specifically for leading and managing.
The development process to create these tools was founded in the real world of managing all types and sizes of organizations over a number of years. The tools are being used by non-profits and for-profits… all organizations that want to enhance their performance and improve the environment to make it FUN FOR THE ENTIRE TEAM!!!!
Leaders and Managers of high-performing organizations have a well-defined ‘system’ for growing and operating their organizations. They define their ‘system’ in succinct, clearly understood terms. They describe how it's used to guide the daily leading and managing decisions. A framework is the structure that sets boundaries and supports the system.
Head coaches of professional sports teams are prominent examples. They talk about how a specific talent fits within their system, or how a new talent is working to adjust to it. It’s hard to imagine one of these successful coaches not having and relying on such a system and pointing to it as a big reason for their success. They take pride in how they’ve made it uniquely their own. Such a system begins with a framework.
Do you have a similarly well-defined ‘system’ for leading and managing your organization? Most leaders don't. The Framework for Leading methodology and Zynity™ Online Tools help you quickly develop and implement your system. You can tailor it around your own style and beliefs, and easily establish operating principles and processes that you can refine over time – just as successful sports coaches do. It's important to define, clarify, and continue to refine your own leading and managing ‘framework’.
The need to ‘fight fires’ is often the biggest obstacle to clearly defining and establishing consistent methodologies for managing the organization. 'Urgent' robs the time needed to put the processes in place that can prevent the fires from occurring. That’s especially true for entrepreneurs, who grow up in their businesses and might never have had the opportunity to observe how well-established processes and operating disciplines can lead to repeatable, high-level performance. Creating a defined, documented and repeatable ‘framework’ for the overall leading and managing of an organization is not common. The Zynity Leadership™ concepts and online tools make implementing a 'framework' easy. Then one is empowered to evolve their 'system' (details) within their 'framework' (structure).
‘Winging it’ limits your potential. Start the process to build a Framework for Leading™, and see how great it feels to lead a high-performing organization. Make 'Life' in your organization robust and rewarding for everyone.

Two Foundational Premises:

Leaders must also Manage

Leaders of organizations must also manage. The books and the tools address this issue. The tools have been developed from the viewpoint of providing leaders with a methodology that makes managing easier. It also addresses managing from the leader role.

A Coach provides a shortcut to Optimal Success

Almost every leader can benefit from the input of a great Coach. Coaches and Consultants provide a vantage point helpful to combining the leader and manager role. We are continuing to expand our network of Certified Partners to have them available as needed by our client leaders and managers.

Major Themes:

LEADING AND MANAGING REQUIRES A ‘FRAMEWORK’

CREATE A 'SYSTEM', DEFINE IT, CLARIFY IT, CONTINUOUSLY REFINE IT

LEADERS NEED A COACH

COACHES FACILITATE - CONSULTANTS RECOMMEND AND FIX

SIMPLIFY – CLARIFY – FOCUS

RECOGNITION MOTIVATES

COMMUNICATE USING HEADLINES AND STORIES

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Good2Elite

Zynity transforms good executive teams into elite executive teams using our proprietary system comprised of a methodology, web-based tools, and certified coaches.

Good is not enough –
Leadership impacts the hearts, minds, and lives of everyone in an organization.
Executive leadership teams must build a positive, supportive, and trusting environment to keep people motivated and inspired.
If not, the organization performs well below its potential.

Elite teams grow, perform, and create value. Elites develop with purpose, structure, discipline, and guidance. Zynity provides a methodology, web-based tools, and certified coaches to help implement the needed elite executive leadership system.

The Zynity system creates structure and support for executive teams like a CRM does for sales teams.
Elite is a rewarding journey; begin yours today.